In the marketing mix, "place" and "channel strategy" are one and the same.

Question

Quizplus · Accepted Answer

While "place" and "channel strategy" are related concepts in the marketing mix, they are not identical. "Place" refers to the physical or virtual locations where customers can purchase a product, while "channel strategy" refers to the specific methods and intermediaries used to make the product available to customers. While a channel strategy may include decisions about where the product will be sold, it also considers factors such as distribution partners, delivery methods, and promotional support.

In the Marketing Mix, "Place" and "Channel Strategy" Are One