World-class marketing organizations do not view marketing as a function, but as a force that transforms the entire organization.

Question

Quizplus · Accepted Answer

World-class marketing organizations understand that marketing is not just a department or function, but instead a philosophy that should be embedded in the entire organization. This means that everyone from top level executives to customer service representatives needs to buy into the importance of creating a strong brand and delivering exceptional customer experiences. By doing so, marketing becomes a transformative force that drives growth and success across the entire organization.

World-Class Marketing Organizations Do Not View Marketing as a Function