A process where the researcher actively participates with the customer to gain insights is referred to as
A) a focus group.
B) a depth interview.
C) a mall intercept survey.
D) secondary research.
E) participant observation.

Question

Quizplus · Accepted Answer

Participant observation is a research method in which the researcher actively participates in and observes the behavior of the participants. This method allows the researcher to gain insights into the participants' perspectives and experiences, which can be valuable in marketing research. The other options listed involve more traditional research methods that may not involve direct participation or observation.

A Process Where the Researcher Actively Participates with the Customer