If a health clinic decides to offer one-on-one prenatal counselling to every expectant couple regardless of customer needs, it is
A) wasting resources.
B) creating value for the customer.
C) segmenting its customers.
D) devising a positioning strategy.
E) saving time and resources.
Correct Answer:
Verified
Q6: With only one value proposition, a business
Q7: Targeting upmarket travellers and training staff to
Q8: Supermarkets and drug stores require manufacturers to
Q9: Without market segmentation, salespeople
A) do not know
Q10: In a survey of executives at 200
Q12: Business success depends on segmenting markets in
Q13: Customers differ based on
A) their willingness to
Q14: Segmenting customers by demographic variables is
A) highly
Q15: Segmenting and targeting customers enables a business
Q16: Businesses that try to be all things
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