Segmenting and targeting customers enables a business to dramatically
A) expand its distribution.
B) increase its advertising spending.
C) improve its profitability.
D) expand product development.
E) increase market share.

Question

Quizplus · Accepted Answer

Segmenting and targeting customers allows a business to focus its efforts and resources on the most profitable customer groups. By tailoring products, pricing, and marketing messages to specific segments, businesses can improve their profitability by increasing sales and reducing costs associated with ineffective marketing or product development.

Segmenting and Targeting Customers Enables a Business to Dramatically