The founders of Apple avoided the classic pitfalls in market segmentation by becoming a big company.
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Q45: Smart businesses use their segmentation to direct
Q46: To overcome the limitations of demographics as
Q47: If a business offers all its customers
Q48: Usage segmentation studies psychographic variables for segmenting
Q49: Arbol Industries began offering differentiated value propositions
Q51: Emerging segments are often the source of
Q52: Every business needs to decide whether it
Q53: Customer segments differ not only in needs,
Q54: Occasionalization segmentation recognizes that customers have different
Q55: A business can never have too many
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