Segmenting by market, not by product, is a common pitfall in marketing segmentation.

Name: Segmenting by market, not by product, is a common pitfall in marketing segmentation.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Segmenting by product is actually a common pitfall in marketing segmentation, as it focuses on the company's offerings rather than on the needs and preferences of different customer groups. Effective segmentation should be market-oriented, focusing on distinct segments of consumers who have similar needs and preferences.

Segmenting by Market, Not by Product, Is a Common Pitfall