A business needs a marketing plan if
A) goods and services have become commodities.
B) customers are not price-sensitive.
C) it wants to focus on the product.
D) it wants each function to act as a silo.
E) it wants to focus on technology.
Correct Answer:
Verified
Q1: Although many marketing plans contain detailed competitor
Q2: The marketing plan needs to be translated
Q3: Marketing strategies are developed using the
A) marketing
Q5: If Disney wants to develop a new
Q6: To implement marketing strategies, an action plan
Q7: The ultimate focus of value creation is
Q8: In a SWOT analysis, opportunities and threats
Q9: As Xerox knows, a business cannot succeed
Q10: Between 2001 and 2004, Mattel lost this
Q11: In a SWOT analysis for Disney, "the
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