To implement marketing strategies, an action plan specifies a set of
A) objectives.
B) tactics.
C) conclusions.
D) strengths.
E) weaknesses.

Question

Quizplus · Accepted Answer

An action plan specifies a set of tactics to be implemented to achieve the marketing objectives. It outlines specific actions that need to be taken to reach those objectives. Conclusions, strengths, and weaknesses may be taken into account during the planning stage but are not typically included in the action plan itself.

To Implement Marketing Strategies, an Action Plan Specifies a Set