It's not the data in the marketing plan that is important; it's the
A) insight.
B) research.
C) trends.
D) timeline.
E) budget.

Question

Quizplus · Accepted Answer

While research, trends, timeline, and budget are important components of a marketing plan, the ultimate goal is to gain insight into the target audience, competition, and industry. Insights help guide the development of effective strategies and tactics.

It's Not the Data in the Marketing Plan That Is