Without an action plan, marketing strategies cannot be implemented.
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Q55: Opportunities and threats are internal.
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Q57: Marketing strategists must consider cross-functional implications of
Q58: The ultimate focus of value creation is
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Q61: A marketing plan is the "glue" that
Q62: What is the consequence of not developing
Q63: A marketing plan should never look back
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Q65: What is examined in the key outcomes
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