Samsung is fighting a weak brand perception by
A) making minor changes to product offerings.
B) focusing on the core product.
C) focusing on the functional product.
D) becoming a manufacturer of cheap knock-offs.
E) developing an emotional connection with customers.

Question

Quizplus · Accepted Answer

Developing an emotional connection with customers is the best strategy to fight a weak brand perception. By doing so, Samsung can differentiate itself from competitors, create loyalty among customers, and generate positive word of mouth, which can improve the brand's reputation. Making minor changes to product offerings or focusing on the core or functional product may not be enough to change customers' perceptions of the brand. Becoming a manufacturer of cheap knock-offs is not a sustainable strategy and can further damage the brand's reputation.

Samsung Is Fighting a Weak Brand Perception by