The set of brand associations actually received in the marketplace is known as the

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The set of brand associations that a brand actually receives in the marketplace is known as brand image. It is the perception that consumers have about the brand based on their experiences, advertising, word-of-mouth, and other marketing activities. Brand identity refers to the elements of the brand, such as name, logo, and visual identity, that are used to communicate the brand's positioning to the market. Functional product, augmented product, and potential product are all concepts related to the product itself, rather than the brand's image or identity.

The Set of Brand Associations Actually Received in the Marketplace