Brand identity is the set of brand associations the marketing strategist wants to create or maintain in the minds of the customers.

Name: Brand identity is the set of brand associations the marketing strategist wants to create or maintain in the minds of the customers.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Brand identity is the collection of attributes, values, and personality traits that a company wants customers to associate with its brand, and it is created and maintained by marketing efforts.

Brand Identity Is the Set of Brand Associations the Marketing