To manage brand portfolios strategically, a company must establish goals for each brand.

Question

Quizplus · Accepted Answer

To effectively manage brand portfolios, a company must establish specific goals for each brand within the portfolio. This ensures that resources are allocated appropriately and each brand is contributing to the overall strategic objectives of the company. Without clear goals, brands may compete with one another or fail to align with the company's overall vision.

To Manage Brand Portfolios Strategically, a Company Must Establish Goals