List at least three lessons learned about managing brand portfolios strategically.
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Q60: A brand is a differentiated offering in
Q61: Using McDonald's as an example, explain how
Q62: An explosion of brands makes it harder
Q63: Organizational silos between functional units in an
Q64: Too many similar brands confuse customers and
Q66: Explain why a company must focus on
Q67: The term "innovation" should refer to "business
Q68: What is the difference between brand identity
Q69: Procter & Gamble made its portfolio much
Q70: List the steps in the brand-building process.
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