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Rolex Watches Are Priced at a Premium to Match a Premium

Question 4

Multiple Choice

Rolex watches are priced at a premium to match a premium brand position the company wants to occupy in the marketplace. This demonstrates the


A) price sensitivity of today's consumers.
B) relationship between price and personal selling.
C) relationship between price and the company's marketing strategy.
D) relationship between the price and distribution.
E) relationship between advertising and price sensitivity.

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