Organizations that use an internally focused approach to pricing start with the
A) customer.
B) offer.
C) product.
D) value.
E) channel.

Question

Quizplus · Accepted Answer

Organizations that use an internally focused approach to pricing start with the product. They look at the cost of production, labor, materials, and other expenses, and add a markup or profit margin to determine the selling price. They do not consider the value to the customer or the competition's prices.

Organizations That Use an Internally Focused Approach to Pricing Start