Customers who are brand loyal due to intangibles such as liking the brand are referred to as
A) price customers.
B) value customers.
C) relationship customers.
D) competitive loyals.
E) switchers.

Question

Quizplus · Accepted Answer

Customers who are loyal to a brand because they have established a relationship with it are called relationship customers. They continue to purchase from the brand even if it is not the cheapest option or if they are presented with other options. These customers are important to a company as they can provide repeat business and positive word-of-mouth advertising.

Customers Who Are Brand Loyal Due to Intangibles Such as Liking