The hard work in building the lululemon brand has paid off: its customers are price-insensitive.
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Q50: Contrary to popular practice, costs should play
Q51: Relationship customers primarily want the basic product
Q52: "Me too" brands command price premiums.
Q53: A variable cost such as raw materials
Q54: Setting a high initial price for a
Q56: Catalogue retailers like Land's End attempt to
Q57: A 1% improvement in price results in
Q58: It is impossible to simultaneously cut costs
Q59: The costs that actually determine the profit
Q60: Price skimming and price penetration tactics are
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