Zara, a popular fashion retailer, has developed a channel strategy that is successful because it

Question

Quizplus · Accepted Answer

Zara's success is largely attributed to their responsiveness to market information flowing through their channels. They have a quick and efficient supply chain that allows them to design, produce, and deliver new collections to stores in a matter of weeks, rather than months. This means they can quickly respond to changing trends and customer preferences, ultimately leading to increased sales and customer loyalty.

Zara, a Popular Fashion Retailer, Has Developed a Channel Strategy