Multi-channel marketing may decrease a company's profits because it

Question

Quizplus · Accepted Answer

Multi-channel marketing involves using different channels to reach customers, such as online, in-store, and mobile. While this approach can increase customer convenience and reach a wider audience, it also increases the cost to serve the customer as the business must invest in multiple channels. This can lead to decreased profits if the additional costs are not properly managed.

Multi-Channel Marketing May Decrease a Company's Profits Because It