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Sony Reduces Channel Conflict Among the Various Retail Outlets for Its

Question 24

Multiple Choice

Sony reduces channel conflict among the various retail outlets for its products by


A) ensuring that club stores such as Costco have a higher markup.
B) encouraging customers to browse for items in high-cost channels and buy in low-cost channels.
C) offering incentives to the customer.
D) offering sales representatives a commission regardless of the channel.
E) tweaking product features to ensure the different channels are not competing for the "same" product.

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