Sony reduces channel conflict among the various retail outlets for its products by
A) ensuring that club stores such as Costco have a higher markup.
B) encouraging customers to browse for items in high-cost channels and buy in low-cost channels.
C) offering incentives to the customer.
D) offering sales representatives a commission regardless of the channel.
E) tweaking product features to ensure the different channels are not competing for the "same" product.
Correct Answer:
Verified
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A) new
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