Today's marketing communications objectives focus on

Question

Quizplus · Accepted Answer

Today's marketing communications objectives focus on long-term brand health. This means that companies are more interested in building a strong brand over time rather than short-term promotions or mass marketing approaches. They want to create a unique and differentiated brand image that will resonate with consumers in the long run, rather than simply fitting in with the crowd. While a broad audience appeal is important, companies are focusing more on building strong relationships with their target audience and creating loyal customers who will stick with them over time.

Today's Marketing Communications Objectives Focus on