Among the communications tools in the marketing communications toolbox, this is the least expensive.

Question

Quizplus · Accepted Answer

Public relations typically involves managing relationships with the media and other stakeholders to generate publicity and enhance a company's reputation. This can be done through various tactics such as press releases, media pitching, and social media management, and is generally considered a lower-cost option compared to other communications tools like advertising or trade shows.

Among the Communications Tools in the Marketing Communications Toolbox, This