The role of marketing should be defined as lead generation.

Name: The role of marketing should be defined as lead generation.
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Question

Quizplus · Accepted Answer

Marketing encompasses a range of activities, including lead generation, but it also includes brand building, market research, product development, pricing strategies, advertising, promotions, public relations, and more. While lead generation may be a key objective for some marketing efforts, it is not the sole purpose or definition of marketing.

The Role of Marketing Should Be Defined as Lead Generation