By giving the sales force direction, we avoid any tension the salesperson may feel between serving the customer and creating customer value.
Correct Answer:
Verified
Q45: Marketing develops customer value propositions, while sales
Q46: In businesses where there is alignment between
Q47: While having different thought worlds is not
Q48: Both marketing and sales have a role
Q49: Without a process to align the sales
Q51: The key to translating marketing plans into
Q52: When a customer is profiled based on
Q53: Detailed tactical plans for each sales strategy
Q54: Development of clear value propositions by customer
Q55: The sales plan is the marketing plan;
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