Tony is too cheap to buy weights to do weight-lifting. He therefore decides to use bottled water instead. Consumer psychologists would say that this is an example of ____.
A) shrinkage
B) lateral cycling
C) product misuse
D) unbranded creativity

Question

Quizplus · Accepted Answer

This is an example of product misuse, which occurs when consumers use a product in a way that is unintended by the manufacturer. In this case, Tony is using bottled water for a purpose other than drinking, which is the intended use.

Tony Is Too Cheap to Buy Weights to Do Weight-Lifting