In consumer psychology, the term shrinkage refers to ____.
A) the tendency for consumers to devalue products once they own them
B) the tendency for consumers to overanalyze, and over-justify, their purchases
C) the tendency for consumers to devalue products that they consider but don't end up buying
D) a company's loss of money or inventory as a result of shoplifting or employee theft

Question

Quizplus · Accepted Answer

Shrinkage in consumer psychology refers to a company's loss of money or inventory as a result of shoplifting or employee theft. The other choices refer to different consumer behaviors and attitudes.

In Consumer Psychology, the Term Shrinkage Refers to ____