Product-centric companies manage a portfolio of customers, while customer-centric companies manage a portfolio of products.

Question

Quizplus · Accepted Answer

Product-centric companies focus on developing and selling products, while customer-centric companies focus on understanding and meeting the needs of their customers by developing and offering a portfolio of products and services that meet those needs. Therefore, customer-centric companies manage a portfolio of customers and cater to their unique needs and preferences.

Product-Centric Companies Manage a Portfolio of Customers, While Customer-Centric Companies