When classifying customers on a loyalty index, "at risk" customers should not be thought of as
A) a priority.
B) having little value.
C) price-sensitive.
D) price-insensitive.
E) disloyal.

Question

Quizplus · Accepted Answer

"At risk" customers are those who are in danger of leaving or switching to a competitor. While they may require extra attention and efforts to retain their loyalty, they still hold some value to the company. Therefore, they should not be thought of as having little value.

When Classifying Customers on a Loyalty Index, "At Risk" Customers