In which ROI marketing metric is the percentage of customer defection examined?

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The percentage of customer defection is examined in the ROI marketing metric of repeat purchase decision. This metric evaluates the likelihood of a customer returning to make another purchase or becoming a loyal customer. By identifying the percentage of customers who defect and do not return for a repeat purchase, a company can determine if their marketing efforts are effective in retaining customers and increasing ROI.

In Which ROI Marketing Metric Is the Percentage of Customer