A prime marketing role is to drive activity in technological research and development.

Question

Quizplus · Accepted Answer

The primary role of marketing is to identify customer needs and wants, develop products and services to meet those needs, and promote them to generate customer demand. While marketing may inform research and development efforts by sharing customer insights and market trends, it is not typically responsible for driving activity in technological research and development. This is usually the purview of engineering and product development teams.

A Prime Marketing Role Is to Drive Activity in Technological