At each stage of the purchasing funnel, different market metrics should be put in place to measure marketing ROI.

Question

Quizplus · Accepted Answer

As the customer moves through the purchasing funnel, their behavior and interaction with the product/service changes. Therefore, different market metrics should be applied to measure marketing ROI at each stage of the funnel. This helps in identifying the effectiveness of marketing strategies and making data-driven decisions about future investments.

At Each Stage of the Purchasing Funnel, Different Market Metrics