At the early stages of the purchasing funnel, metrics such as win rate are important.

Name: At the early stages of the purchasing funnel, metrics such as win rate are important.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

At the early stages of the purchasing funnel, metrics such as awareness, interest, and engagement are more important. Win rate is a metric typically evaluated closer to the bottom of the funnel, where conversion actions take place.

At the Early Stages of the Purchasing Funnel, Metrics Such