In 1968, social psychologist Robert Zajonc proposed that "____ of the individual to a stimulus is a sufficient condition for the enhancement of his attitude toward it."
A)mere repeated exposure
B)affective forecasting
C)excitation transfer
D)attitude polarization

Question

Quizplus · Accepted Answer

Zajonc's theory, known as the "mere exposure effect," posits that simply being exposed to a stimulus more frequently can enhance one's attitude toward it, without the need for conscious processing or emotional attachment.

In 1968, Social Psychologist Robert Zajonc Proposed That "____ of the Individual