Research suggests that the more people think about their attitudes, the stronger their attitudes tend to become. For example, the more a Lakers fan thinks about how much she likes the Lakers, the more of a die-hard fan she is likely to become. This effect is called ____.
A)attitude polarization
B)the sentiment effect
C)the mere exposure effect
D)belief perseverance

Question

Quizplus · Accepted Answer

Attitude polarization occurs when a person's stance on an issue becomes more extreme as they reflect more on their views. In the context of the example, thinking more about their liking for the Lakers strengthens their attitude, making them a more die-hard fan, which is a classic example of attitude polarization.

Research Suggests That the More People Think About Their Attitudes