When advertisers need to help sell a low-quality product, they often make ads that use loud music and distracting images (as opposed to ads that explicitly and straightforwardly discuss the features of the product). This is probably a good strategy because it is likely to foster ____ processing of the ad's claims and in turn to ____.
A)automatic; encourage emotional attachment to the product
B)automatic; prevent people from doubting the validity of the claims
C)deliberate; encourage emotional attachment to the product
D)deliberate; prevent people from doubting the validity of the claims

Question

Quizplus · Accepted Answer

Using loud music and distracting images in advertisements for low-quality products is likely to encourage automatic processing, which can prevent people from critically evaluating and doubting the validity of the ad's claims.

When Advertisers Need to Help Sell a Low-Quality Product, They