The finding that, over time, people tend to separate messages from their sources-and forget where or from whom they heard certain things-is known as ____.

Question

Quizplus · Accepted Answer

The described phenomenon is known as the sleeper effect. The sleeper effect refers to the tendency for people to remember a message but forget its source over time. This effect can result in people believing information that they might otherwise discount if they remembered the unreliable source from which it originated.

The Finding That, Over Time, People Tend to Separate Messages