In general, messages that are highly image-conscious and focus on brand names tend to appeal to people who are high in ____.

Name: In general, messages that are highly image-conscious and focus on brand names tend to appeal to people who are high in ____.
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Question

Quizplus · Accepted Answer

People who are high in self-monitoring tend to be highly attuned to social situations and how they are perceived by others, and are therefore more likely to be influenced by image-conscious, brand-focused messages.

In General, Messages That Are Highly Image-Conscious and Focus on Brand