A company that asks itself "If you were the customer,how would us like us to operate?" and then takes action to transform itself is undergoing

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The company is undergoing reengineering, which involves the radical redesign of business processes to improve performance and customer satisfaction. By asking themselves how they would like to be operated as a customer, the company is attempting to identify and eliminate inefficiencies and unnecessary steps in their processes.

A Company That Asks Itself "If You Were the Customer,how