Scenario B. Recently the president of Barney's Bats has received a large amount of disapproving mail from fans indicating their displeasure with using wood from the Brazilian rain forest to make the bats used by major league baseball players. Because of this the company is reviewing its entire process. In particular, Barney's assessing how they get the wood used to make their bats, the process of making the bats from the wood and what the major league players who use their bats are looking for in their products. The players are very demanding and specific when it comes to the design of their bats.
-When the management team at Barney's reviews the process of producing the actual bats,they are looking at what part of the value chain?

Question

Quizplus · Accepted Answer

The process of producing the actual bats falls under the operations part of the value chain. Operations involve the actual transformation of inputs into the final product or service. In this case, it would be the process of making bats from wood.