Scenario B. Recently the president of Barney's Bats has received a large amount of disapproving mail from fans indicating their displeasure with using wood from the Brazilian rain forest to make the bats used by major league baseball players. Because of this the company is reviewing its entire process. In particular, Barney's assessing how they get the wood used to make their bats, the process of making the bats from the wood and what the major league players who use their bats are looking for in their products. The players are very demanding and specific when it comes to the design of their bats.
-When the managers of Barney's Bats consider the requirements the players have for the bats,they are looking at what part of the value chain?

Question

Quizplus · Accepted Answer

The requirements of the players on the design of the bats fall under the category of marketing and sales, as it involves understanding and meeting the demands of the customers. Inbound logistics refer to acquiring the raw materials, operations refer to the actual manufacturing process, outbound logistics refer to storing and distributing the finished products, and research and development deals with the innovation and improvement of products.