Pappy's Pizza,a chain of full-service pizzerias,periodically compares its quality and service levels to other restaurants in order to continually improve its own performance.This practice is known as

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This is because Pappy's Pizza is comparing its quality and service levels against other restaurants in order to improve itself, which is the essence of benchmarking. Anti-trust promotion and corporate spying are unethical practices, and investigative competition and competitive intelligence do not accurately capture the purpose of Pappy's Pizza's actions.

Pappy's Pizza,a Chain of Full-Service Pizzerias,periodically Compares Its Quality and Service