Although Caprice's Beverage Company had focused only on alcohol products for the past two decades,the company is now considering entering the bottled iced tea arena as well.If Caprice's decides to enter the bottled iced tea arena,Caprice's would be using a __________ strategy.
A) vertical integration
B) concentric diversification
C) conglomerate diversification
D) concentration
E) differentiation
Correct Answer:
Verified
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