When large grocery stores build bakeries in which all of the house-brand bread and rolls are baked and are then sold in the stores,which type of corporate strategy is being employed?

Question

Quizplus · Accepted Answer

Vertical integration involves the expansion of a company into different stages of the supply chain. In this case, the grocery store is expanding by bringing the bakery process in-house, rather than relying on external suppliers for their house-brand bread and rolls. This allows them greater control over the quality and consistency of their products, as well as potentially reducing costs.

When Large Grocery Stores Build Bakeries in Which All of the House-Brand