Sallie's Candies manufacturers fine chocolates and is widely known in the Western U.S.Sallie's is thinking of purchasing Tempting Toffees,a small firm that specializes in the manufacture of sugar-free hard candies.Because of the uptick in obesity in the U.S. ,the market for sugar-free hard candies is increasing at a growing rate.However,Tempting Toffees is not well known in the U.S.market though Sallie's believes Tempting Toffees makes a great product.Tempting Toffees is most likely a __________ according to the BCG matrix.
A) cash cow
B) star
C) satellite
D) question mark
E) dog
Correct Answer:
Verified
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