Measures of various characteristics of the people who make up groups or other social units are called

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Demographics refer to the measures of various characteristics of the people who make up groups or other social units, such as age, gender, income, education, and occupation. Psychographics refer to the study of personality, values, attitudes, interests, and lifestyles of individuals or groups. Social characteristics and lifestyle analytics are not commonly used terms in the study of demographics. Unit characterization is a vague term that does not accurately describe measures of individual characteristics.

Measures of Various Characteristics of the People Who Make Up