A low-cost airline described as one of the excellent companies in the bestseller of the early 1980s,InSearch of Excellence is no longer in business.Industry analysts state that although the service and price provided by the airline was what customers wanted,the larger airlines were able to drive the low-cost airline out of business through an aggressive price war.This scenario is illustrative of which aspect of the competitive environment?

Question

Quizplus · Accepted Answer

The scenario described in the question is an example of how larger competitors can drive a smaller, low-cost airline out of business through aggressive pricing, highlighting the importance of understanding the competitive environment in which a company operates. Therefore, the correct choice is B, competitors.

A Low-Cost Airline Described as One of the Excellent Companies