In the study about how to encourage hotel guests to reuse their towels thereby promoting conservation, which type of message was the most effective?
A) one that simply provided a general environmental focus
B) one that invited guests to "partner" with the hotel to protect the environment
C) one that invoked the norm of reciprocity by noting that the hotel was doing its part to protect the environment and inviting the guest to do his or her part
D) one that clearly portrayed environmental damage with photos of decimated landscape

Question

Quizplus · Accepted Answer

The message that invoked the norm of reciprocity by noting that the hotel was doing its part to protect the environment and inviting the guest to do his or her part was found to be the most effective. This not only emphasized the hotel's commitment to conservation but also appealed to the guest's sense of responsibility to reciprocate the hotel's efforts.

In the Study About How to Encourage Hotel Guests to Reuse